Virgin Atlantic will launch a commercial art gallery at 35,000ft, offering Upper Class passengers flying between London and New York the opportunity to view, and purchase, a series of one-of-a-kind paintings by renowned British artist, Ben Eine, all from the comfort of their seat.
The canvases will be on display across the London Heathrow, JFK and Newark Clubhouses and, as passengers take their seats, they can take a virtual tour of the Gallery in the Air, look behind-the-scenes at the making of the Virgin Atlantic artworks by Eine in his studio and buy the unique pieces of art for themselves in exactly the same way as they would a duty-free shopping purchase.
Ten bespoke works of art priced between £2,500 and £15,000 (approximately AUD$3700 - AUD$22650) in Ben Eine's trademark typography style will be featured. Each piece has been inspired by the adventurous and innovative spirit of Virgin Atlantic, its entrepreneurial owner Richard Branson, and the iconic transatlantic cities of London and New York.
Sir Richard Branson said: 'I am a huge fan of Ben's work and like us, he does things differently and doesn't follow the crowd. We're delighted to be working with him, mixing things up a bit and having a bit of fun along the way'.
The Gallery in the Air, a world first, will take place between 1 to 28 February 2013. www.virgin-atlantic.com
