The Singapore Girl is back. Five years after she was pensioned off ad-wise she is flying back to the forefront of Singapore Airlines' new multimillion-dollar advertising campaign. We're not entirely sure how we feel about this one; shades of trolley dollies and 'I'm Mandy fly me' spring to mind. On the other hand we love the look of the new advert, more travelogue than mere advertisement. Indeed we like it almost as much, but not quite, as the beautiful wolves-in-the-snow Shangri-La hotels branding ad launched last May.
http://www.singaporeair.com/ http://www.shangri-la.com/
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