W Hotels new iPhone App

W Hotels want us all dancing their beat. In a first for the hotel industry the group's new global iPhone application has an integrated music platform with exclusive content as well as W Insider tips, and fashion finds. And we're not just talking about any old musak here. The music content is curated by Michaelangelo L'Acqua, from DJs all over the world and the app will be updated with the newest DJ mixes on an ongoing basis.

"Our savvy guests now have on the go information for all W Hotels, including access to W's signature Whatever/Whenever service, as well as exclusive music content curated by our Global Music Director", said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. One of L'Acqua's ongoing projects is the Symmetry Live series that brings emerging artists to perform in W Hotels, including such acts as Ellie Goulding and Neon Trees.

 

The application can be downloaded free of charge at http://www.whotels.com or through the Apple App Store at www.whotels.com/mobileapp.  Got it, downloaded it, dancing to it.